One of the keys to a great story is the characters in it. The more unforgettable your characters are the longer they will stick in your readers mind and the more they will be talked about. You need to have several unforgettable characters in a story. It’s not just enough if you have one or two, almost all the important characters in your story need to have deep personalities. Your readers should be able to get to know them and understand them and feel the same emotions and feelings they feel while they read your story.
Before you write your story you need to plan out your characters, their personalities and traits thoroughly. The more you think about them and plan them, the more likely your readers will like them and remember them for a long time.